A Force for Good

Business as a force for good: what does that mean? The sentiment is broad and can be interpreted in a number of ways; an umbrella term that can latch onto a variety of good habits. In the opening episode of More than Money, we will hear from Kim Coupounas and talk about her interpretation of the phrase.

A director at B Lab, a nonprofit that certifies companies that meet the highest standards for social and environmental performance, accountability and transparency, the cornerstone of Coupounas' company is business beyond profit. The company's vision embodies its goal: "That one day all companies compete not only to be the best in the world, but the Best for the World." Their philosophy emphasizes a global community--one where we all benefit from each other.

What do you think of when you think of business as a force for good? At a time where the battle between unity and division is controversial, what do you think of B Lab's vision?

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